Our Core Values

Adventure, Accessibility, Respect for Nature, and Relationships

Who are we?

First and foremost, Great Lakes Watercraft is family-owned business. We are locally operated online store and a premier maritime distributor in the Midwest.

Our team consists of a collection of folks who value weekends of traveling to northern Michigan with family and friends. We hope to share that experience and love of the outdoors with our customers in Michigan and beyond.

Founded in the wake of the global pandemic, Great Lakes Watercraft seeks to enable exploration and appreciation of the beautiful lakes and rivers across the Midwest.

We specialize in introducing brands and products that offer new technology and value in the maritime industry. It is our mission to share products as flexible and reliable as the waters they command.

Want to get to know us better? Give us a call, we'd love to hear from you.

Adventure With Us!

We aim to make water sports and hobbies more accessible for all. Our product lineup is geared towards portability, reliability, and fun-having ability!

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